Content Development (copywriting / editing)

Content is King

In seven years, i2Integration helped take the Sparrow Health System website (www.sparrow.org) from 2,500 hits per month, to more than 9 million. The key to that success, and the success of any website, is a dedicated approach to creating new content (also referred to as ‘dynamic content’) on a timely basis that will drive both new and repeat visitors to the website. Whether it is a newsletter, press release or case study, it is content that gets noticed by search engines such as Google…and in turn brings visitors to your website.

i2Integration has more than 35 years experience writing and placing press releases and editorial articles for both national and international organizations, as well as copywriting for brochures, print advertising and broadcast. With staff writers, copy editors and web developers, i2Integration is uniquely qualified to create and manage all aspects of your content with the ultimate benefit of driving new visitors to your website.

SERVICES

- Web Content Writing and Editing

- Press Release, Newsletter and Editorial Article Writing

            - Interviewing

            - Photography

            - Writing / Editing

            - Placement (both via web and traditional media)

- Website Updating

            - HTML coding

- Copy editing of Existing Client-Supplied Content

Latest Article

The Term Web “Content” Just Doesn’t Cut It